Digital entrepreneurship as an msme opportunity for women in tier-ii and Rural India

Antimicrobial Digital entrepreneurship is presenting new avenues for women entrepreneurs in the MSME sector of India. While starting a regular business is often challenging for women living in Tier II cities and rural regions due to several issues, including limited mobility, insufficient finances, societal pressures, and restricted market entry, digital technologies are making a difference. The increasing use of smartphones, mobile money, digital social media platforms, and e-commerce websites is providing women with the possibility to start selling their goods, providing certain services, and managing their enterprises at home without requiring significant investments. The current research paper presents a review of the literature concerning the issue of digital entrepreneurship as a new prospect for women entrepreneurs in the changing MSME environment of India. The paper discusses how new digital opportunities are appearing for women entrepreneurs to start working in such fields as online shopping, the food industry, beauty-related services, tutoring, handmade items, arts, and crafts, etc. However, it also acknowledges that the mere presence of such opportunities is not sufficient for many women, who still struggle with digital illiteracy, inadequate Internet access, financial difficulties, and various social obstacles. In this way, the paper highlights that entrepreneurship through digitisation is seen not only as an economic practice but also as a source of social empowerment. Specifically, the study contributes to debates around inclusive entrepreneurship by considering how such practices have been used by women in non-metropolitan and rural India.