Social media memes: A study of its impact on intercultural communications
International Journal of Development Research
Social media memes: A study of its impact on intercultural communications
Received 20th November, 2022; Received in revised form 27th November, 2022; Accepted 21st December, 2022; Published online 27th January, 2023
Copyright©2023, Shashank Kumar Dwivedi. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The focus of the paper is on the examination of impact of social media memeson cross-cultural communication. Memes, tiny templates carrying humorous texts and information’s, in our opinion, represent contemporary realities and cultural stereotypes that are relevant and engaging to Internet users. We believe they have brought a significant change to the whole process of cross cultural communication. They led to the creation of a virtual society which in turn made the idea of globalization possible.
